How to Select a Networking Organization That Works for You

On December 5th, 2013, posted in: Lisa's Corner by

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Selecting a networking organization can be overwhelming.  There are many types of groups, so many to choose from.  All offer unique benefits, a specific focus and have a distinct energy or feel about them.  Before selecting an organization, ask yourself what do you hope to gain or accomplish by being a member?  What is your list of requirements?  How will being a member benefit you?

How do you select an organization that is the best fit for you?  Selecting an organization is similar to writing an article.  Ask yourself the “who, what, when, where and how.”  As you answer these questions, you will be able to identify organizations that are a good fit for you.

Who?

  • Who do you want to connect with?
  • Who Is your target market?
  • Who are the members?  Does the group limit the membership to one person per profession?

What?

  • What do you hope to accomplish by being a member?
  • What is the organization’s purpose, business connections, fundraising, educational, social?
  • What are the fees?

When?

  • When does the organization meet, morning, mid-morning, lunchtime, evenings, weekends?

Where?

  • Where does your target market hang out?
  • Where do the people you want to connect with hang out?
  • Where does the organization meet?  Is is geographically desirable?

How?

  • How often does the organization meet, weekly, monthly, quarterly?  Will you be able to attend regularly?
  • How many members?
  • How does being a member fit with your personal marketing plan?
  • How will you benefit by being a member?

Most organizations will encourage non-members to attend once or twice before making a decision on membership.  Do your homework.  Ask the hard questions.  The networking organization that is the best fit for your will be the one that mirrors your core values and best answers the question “What’s in it for me.”

LIsa Platt About LIsa Platt
I help individuals and small businesses clearly identify their message and understand how business networking relates to one's marketing.

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